Dr Redman explained that News Value can be determined by the following categories.
1) Impact:
does it make the reader sit up and listen?
2) Audience
identification: does the story relate to what’s happening in the world?
3) Pragmatics:
ethics, practice and current affairs
4) Source
influence
5) Emotional
value
6) Follow-up
7) Celebrity
status
Different organisations however,
may hold emotional value to a higher importance, whereas another may value
celebrity status more.
We were also introduced to the 12
newsworthiness factors crated by Professor Johan Galtung. Galtung analysed news
from around the world and discovered that 12 factors featured prominently:
·
Negativity: Bad news i.e. death tragedy and
natural disasters
·
Close to home: audiences with close proximity
relate better
·
Recency: revealing stories as they happen
·
Currency: story that has been in the public eye
for some time
·
Continuity: events that are likely to have a
continuing impact
·
Uniqueness
·
Simplicity
·
Personality
·
Predictability
·
Elite nations or people
·
Exclusivity
·
Size
Following on from this Galtung
contracted three hypotheses:
Additivity hypothesis: The more
factors a story satisfies, the more likely it will become news
Complementarity hypothesis: The
factors will tend to exclude each other
Exclusion hypothesis: Those stories
which satisfy few or none of the factors will not become news.
Finally, we examined idea that
‘if it bleeds it leads’. This simply means that if the event is under tragic
circumstances i.e. murder, abduction, disaster, then it is likely to be a leading
story. Unfortunately these are the kinds of stories that the public wants to
hear about and can be examined by simply switching on the 6 o’clock news. The
same can be said for local stories as people are more inclined to listen if
they feel they have a personal connection to the story. If not an immediate
connection, they generally know a friend of friend. 
No comments:
Post a Comment